Financial Services · Proposed Use Case
A proposed engagement to resolve fragmented client data into one golden record, dramatically reduce compliance overhead, and maintain a continuous audit trail.
The challenge
This advisory firm manages client relationships across Salesforce for CRM, Xero for billing and accounting, and HubSpot for marketing engagement and communications. The same client may appear as "John Smith" in Salesforce, "J. Smith Pty Ltd" in Xero, and "john@smith-advisory.com" in HubSpot - with no reliable link between these records. Advisors regularly waste time cross-referencing systems to piece together a complete picture before a client meeting.
The fragmentation creates real compliance risk. Financial services firms are subject to rigorous know-your-client and anti-money-laundering obligations, and demonstrating a complete, accurate view of each client relationship is a regulatory requirement. Preparing for compliance audits currently requires weeks of manual data gathering, pulling records from each system, reconciling discrepancies, and assembling documentation that proves the firm knows exactly who it is serving and what services have been provided.
Beyond compliance, the lack of a unified client record hampers the firm's ability to identify cross-selling opportunities and detect at-risk relationships. An advisor may not realise that a high-value client's billing in Xero has been declining while their engagement in HubSpot has gone cold - signals that individually seem minor but together indicate churn risk. Without a single view, these patterns remain invisible.
The solution
DataSpec would apply entity resolution across Salesforce, Xero, and HubSpot to merge fragmented client records into a single authoritative identity - the golden record. Using fuzzy matching on names, ABNs, email domains, phone numbers, and billing addresses, DataSpec would link records that belong to the same client entity even when naming conventions differ across systems.
Each golden record would present a 360-degree client view: CRM relationship status from Salesforce, billing history and outstanding invoices from Xero, and engagement activity from HubSpot - all in one place. Advisors would walk into client meetings with a complete picture rather than spending the first ten minutes of their preparation hunting across tabs and spreadsheets.
For compliance, DataSpec would generate automated audit-ready documentation. Every change to a client record - whether it originates in Salesforce, Xero, or HubSpot - would be captured in a continuous, immutable audit trail. When regulators request evidence of client due diligence or relationship history, the firm would be able to produce comprehensive reports in minutes rather than assembling them over weeks.
Expected results
The golden client record would be expected to eliminate the fragmented view that currently hampers every client interaction. Advisors would no longer need to manually reconcile records across systems, freeing up significant time for actual advisory work. The firm would also gain the ability to spot cross-sell opportunities and at-risk clients through unified signals that were previously siloed.
Compliance preparation is expected to be reduced by more than 70%. Rather than assembling audit documentation from scratch, the compliance team would simply pull pre-built reports from the continuous audit trail. Regulatory responses that currently take weeks would be expected to take hours, dramatically reducing both the direct cost of compliance and the operational disruption it causes.
The continuous audit trail would also serve as a proactive compliance tool, automatically flagging anomalies such as missing client information, unusual billing patterns, or engagement gaps that may indicate relationship deterioration. The firm would move from reactive compliance - scrambling to prepare for audits - to a posture of continuous readiness.
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