EventBridge

The Challenge

Events Lost in Translation

Most businesses run on events - a deal closing, a shipment dispatching, a customer churning - but the systems that generate them don't talk to each other.

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Stale by the time you see it

Nightly ETLs mean a deal closes at 9am and your dashboard knows about it at 3am tomorrow. Critical signals arrive too late to act on.

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No system-of-record for what happened

When something breaks, no one can answer "what changed and when?" without piecing together logs from six different tools.

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Triggers that don't trigger

Cross-system automations rely on polling and fragile webhooks. Events get dropped, retried out of order, or lost entirely.

How DataSpec Helps

Every Event, Every System

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Real-time event capture

Every create, update, and delete across every connected system streams into EventBridge within seconds. Nothing batched, nothing buffered overnight.

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Full replay history

Every event is durably stored and replayable. Rebuild state, debug pipelines, or backfill new systems from a single immutable log.

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Triggerable workflows

Subscribe any downstream system or automation to any event pattern. Guaranteed delivery, ordered streams, exactly-once semantics.

Event Categories

Structured events across your entire business

Domain	Example Events
Website & Product	Page views, form submissions, feature usage, A/B test assignments
Sales & CRM	Lead created, deal stage changed, contract signed, renewal upcoming
Finance & Billing	Invoice generated, payment received/failed, subscription changes
Customer Support	Ticket created, SLA breach warning, CSAT score received
Marketing	Campaign launched, email opened/bounced, ad spend threshold hit
HR & People	Employee onboarded, role changed, leave requested, payroll processed
Operations	Stock level changed, shipment dispatched, fulfillment completed
IT & Security	Deployment completed, incident triggered, access provisioned/revoked
Compliance	Audit log entry, policy violation detected, regulatory filing due

How It Works

From connection to replay

Connect

Link your systems through DataBridge's 250+ pre-built connectors. EventBridge listens automatically.

Capture

Every event is captured in real-time with full context: who, what, when, and where.

Route

Define event patterns and subscribe downstream systems, workflows, or alerts.

Replay

Query the full event history or replay any window to debug, audit, or backfill.

Cross-Domain Power

Events that connect

The real value isn't just capturing events - it's what happens when they connect.

Sales

A "Contract Signed" sales event triggers onboarding in HR, billing setup in Finance, and access provisioning in IT - automatically.

Billing

A "Payment Failed" billing event fires a support ticket, pauses the marketing campaign, and alerts the account owner - in seconds.

Operations

A "Stock Low" operations event triggers a reorder, updates the forecast, and notifies the sales team about delivery timelines.

Why EventBridge?

Before vs. after

Without EventBridge	With EventBridge
Nightly batch updates	Real-time streaming
Fragile webhook chains	Guaranteed delivery
Scattered logs across tools	Single immutable event log
Manual cross-team handoffs	Automated event-driven workflows
"What happened?" takes hours	Full replay in seconds

We used to find out about churn risks a week after the signal fired. Now our CS team gets pinged the second a customer's usage drops - and we save the account.

Priya Ramanathan

Head of Data · Nordhaven Software

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