Marketing

The Challenge

Metrics Without Meaning

money_off

Campaign ROI is unmeasurable

Campaign ROI is impossible to calculate without connecting marketing spend to actual revenue.

segment

Limited segmentation

Segmentation is limited to CRM data only, missing financial and operational signals.

link_off

Broken attribution

Attribution breaks when the customer journey crosses multiple systems and touchpoints.

How DataSpec Helps

paid

True campaign ROI

Connect marketing spend to actual revenue and see true ROI for every campaign.

groups

Rich segmentation

Segment audiences using financial, operational, and CRM data together for better targeting.

track_changes

Lifetime value analysis

Understand customer lifetime value to focus marketing spend where it matters most.

We cut a third of our paid spend and grew pipeline. Once we could see lifetime value next to campaign cost, the decisions made themselves.

Sofia Marchetti

CMO · Vellum Analytics

Stop reconciling. Start deciding. Most teams are live within weeks.